Our vision on what we do

01.

Let's focus on creating content that genuinely enriches lives and tells stories that touch the soul. We constantly have to question ourselves: What truly matters to our audience? What unique insights can we deliver? Is this production furthering human connection?

02.

New digital technologies such as generative artificial intelligence will blur the line between what is real and what is fake. We anticipate and sense a growing need for authentic, genuine, and truthful content. That is why we focus on non-fiction stories that showcase authentic individuals. Stories that reveal the joys of life, while not shying away from the struggles that inevitably arise from time to time.

03.

We live in an era where society increasingly demands that brands show courage by making their stance on social issues clear. Embrace this change! Dare to speak out, show your vulnerability. It's an act of strength that will result in a deeper connection with your audience (and a stronger brand image).

04.

In these times where societal problems are substantial, and content driven by social media is becoming shorter and shorter, we see and feel a need for more in-depth, long-format content that provides context about the society in which we live, such as documentaries, films and storytelling podcasts. Let's cheer and embrace this movement, for it offers us a fantastic opportunity to have more meaningful, substantial, and long-lasting conversations with our audience. The era of superficial flashes is over; depth is the new 'cool'.