Judith is a film director who visualizes universal themes in her poetic storytelling. She lays a bridge between a realistic present and a dynamic new world, by using strong choreographic elements and motion as metaphors for growth and change in life.
“Essentially I’m a nostalgic person; I want to create something that lasts forever.”
Reinjan Prakke (1986) is a director who’s always searching for a kind of hyper reality within his films. Brought up by a journalist and a psychologist, his un-relentless question barrage is an honest urge to understand the essence. His work is best described as a cross-over between documentary and fiction.
“I’m always looking for truthfulness, for a kind of hyper reality. A living room must be messy, a touch must be awkward and love can’t be perfect. Then it starts to feel genuine which makes the message, and therefore the brand, more relatable to the viewer.”
Motion Design Director
As a kid the goofy absurd worlds in commercials fascinated me. After a movie or tv-show, when I had to go to bed, I used to ask my parents: ‘Can I finish the commercials?’. Today I like to make what I enjoyed then: animated and post-heavy commercials.
The aim of the campaign was to motivate parents of children between 1-4 years old, to follow the safety precautions on the labels and to stop accidents from happening with household chemicals.
Using a hidden camera, eye-tracking sensors, and a heart rate monitor, in a special experiment, we found that more than half of the kids chose household chemicals over toys.
Overall, the film generated €3 million of free publicity in national and international media outlets like Huffington Post, The Mirror, and The Independent. Our message reached 4.3 million people, resulting in 13 million online media views. Most importantly, many accidents will be prevented as parents have changed their behavior to keep their children safe from household chemical products.