Judith is a film director who visualizes universal themes in her poetic storytelling. She lays a bridge between a realistic present and a dynamic new world, by using strong choreographic elements and motion as metaphors for growth and change in life.
“Essentially I’m a nostalgic person; I want to create something that lasts forever.”
Reinjan Prakke (1986) is a director who’s always searching for a kind of hyper reality within his films. Brought up by a journalist and a psychologist, his un-relentless question barrage is an honest urge to understand the essence. His work is best described as a cross-over between documentary and fiction.
“I’m always looking for truthfulness, for a kind of hyper reality. A living room must be messy, a touch must be awkward and love can’t be perfect. Then it starts to feel genuine which makes the message, and therefore the brand, more relatable to the viewer.”
Motion Design Director
As a kid the goofy absurd worlds in commercials fascinated me. After a movie or tv-show, when I had to go to bed, I used to ask my parents: ‘Can I finish the commercials?’. Today I like to make what I enjoyed then: animated and post-heavy commercials.
Secretary Plus offers personal assistants at CEO level. CEO’s of 50 different companies recieved a personalized version of this film, in which a spokesperson of Secretary Plus adresses them directly. Thereafter they see a PA enter a 3D-photobooth, she takes a mysterious wooden box with the CEO’s name on it to a desk, also containing their name on a nameplate. The wooden box of the film is delivered later, on the same day of recieving the video in their inbox. The box contained a 3D-printed version of the PA in the film. This model functions as a token for a ‘PA for a Day’.
In one day we shot three versions of the film above. With three different PA’s. Each PA was linked to about 17 different CEO’s, which resulted in over 50 personalized films.
Nominated for a SAN Award 2017-2018