Sem Voortman

These are some words about Sem. Coincidentally, these words are also written by Sem.
And Sem can now tell you from experience that the only thing harder than writing is writing about yourself.

So who am I? What is my style? Here are some keywords: funny, light-hearted, honest, quirky, fast-paced, experimental, anarchic. Having said that I believe that ‘style’ is completely dependent on story. What do you want your audience to buy or think about? That totally dictates every visual choice I make.

The only constant in my work is humor. I will now explain why. The world is a pretty ridiculous place that doesn’t make a lot of sense. It’s easy to feel a little lost or sad. And I think laughter is the best medicine. To try and not take everything too seriously, including yourself, or your brand or product. When you do this you’re putting yourself on the same level as your audience. You’re humanizing. You’re connecting.
And feeling connected is something humans desperately need. I know I do. By making someone laugh, you’re making someone happy. Even for a little while. And that’s the most important to me.

“Humor with a taste of self-deprication. That sounds like the work of Sem Voortman”
– A person.

WHAT DID YOU WANT TO BE WHEN YOUR WERE SMALL? Popular
FAVOURITE FOOD: Anything unhealthy
PROUDEST ACCOMPLISHEMENT: My swimming diploma
BEST PLACE ON EARTH: Ireland