Judith is a film director who visualizes universal themes in her poetic storytelling. She lays a bridge between a realistic present and a dynamic new world, by using strong choreographic elements and motion as metaphors for growth and change in life.
“Essentially I’m a nostalgic person; I want to create something that lasts forever.”
Reinjan Prakke (1986) is a director who’s always searching for a kind of hyper reality within his films. Brought up by a journalist and a psychologist, his un-relentless question barrage is an honest urge to understand the essence. His work is best described as a cross-over between documentary and fiction.
“I’m always looking for truthfulness, for a kind of hyper reality. A living room must be messy, a touch must be awkward and love can’t be perfect. Then it starts to feel genuine which makes the message, and therefore the brand, more relatable to the viewer.”
Motion Design Director
As a kid the goofy absurd worlds in commercials fascinated me. After a movie or tv-show, when I had to go to bed, I used to ask my parents: ‘Can I finish the commercials?’. Today I like to make what I enjoyed then: animated and post-heavy commercials.
In a series of spots, Champions League stars like Clarence Seedorf, Carles Puyol, Rio Ferdinand , Roberto Carlos, David Trezeguet and Alessandro del Piero devise ways to watch the game—and drink a cold Heineken while they’re at it.
For this crazy twittercampaign we edited and composited on set. Due to the players’ availability, each #ChampionTheMatch spot had to be filmed, edited and undergo post-production on the day of the event, and be published within eight hours after director Victor D. Ponten’s first shot. Every edition was held in a different country, including among others Mexico, Brazil, Romania and Greece.
Together with production company NewAms we came up with a workflow for this project. Since the timeframe was so extreme, our mixed skillset of editing, animation and compositing proved a necessity.
We had little sleep on this on, but a lot of fun.