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Amsterdam, The Netherlands
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Our blog posts
We love to sharpen our thoughts by writing blogs. Below you will find a selection of stories, some of which have been published in the advertising trade journal Adformatie.
Manifesto
📖 3 minutes
Why we exist
We are living in a remarkable time, a tipping point in history. We are confronted with an ecological crisis, a political deadlock and we must adapt to the ever-accelerating digitalization of society. This contributes to an increasingly complex world, where social media dominates the narrative, resulting in a significant decline in social cohesion. Now more than ever, this situation fosters in us a strong longing for depth, nuance, and connection.
Blog
Reinjan Prakke
The podcast does not exist
If there's something I have trouble with, it's the word 'podcast'. Not because of the spelling or pronunciation, of course, there's nothing wrong with that, but because of the expectation that the word creates. For most people, it still subconsciously stands for a (somewhat cheaply produced) hour-long conversation between two celebrities, friends, or colleagues. Preferably made 'in the spare time' and accidentally grown into a tight-knit ‘community’.
blog
reinjan prakke
AI: conflict between impending content avalanches
If this is the new world we are creating with AI, we are about to face an avalanche of soulless content of unprecedented scale in the short term. It will be a race to the bottom. This is the eerie feeling that has been creeping over me since Friday.
Blog
Reinjan Prakke
Why tv commercials are getting more boring every year
Something snapped. It wasn’t anger anymore, no frustration, no desperation. I had long surpassed those stages. I admitted defeat. It must have been about five years ago when I was in the editing room for a commercial for a major pharmaceutical company. Right from the start of the project, the advertising agency indicated that the client tends to approach things in a very data-driven manner, has a rather hierarchical organizational structure, and there seems to be little affinity with creative processes. A reality we often face, so not necessarily something to be alarmed about.
All
Branding
Design
Development
Development
8 min
How Our Organization Improved Web Accessibility (Case Study)
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Design
8 min
Understanding the CSS Grid Layout Module
Eum nam autem aut est blanditiis aut ut et. Assumenda illo iure nihil sit ullam sequi sapiente doloribus dolorem. Est qui con
Branding
8 min
A Beginner’s Guide to UX Design
Eum nam autem aut est blanditiis aut ut et. Assumenda illo iure nihil sit ullam sequi sapiente doloribus dolorem. Est qui con
Development
10 min
Everything Developers Must Know About Figma
Eum nam autem aut est blanditiis aut ut et. Assumenda illo iure nihil sit ullam sequi sapiente doloribus dolorem. Est qui con
Design
10 min
An Introduction To Context Propagation In JavaScript
Eum nam autem aut est blanditiis aut ut et. Assumenda illo iure nihil sit ullam sequi sapiente doloribus dolorem. Est qui con
Branding
10 min
Designing Better Error Messages UX
Eum nam autem aut est blanditiis aut ut et. Assumenda illo iure nihil sit ullam sequi sapiente doloribus dolorem. Est qui con
Development
7 min
How To Improve And Measure Your Progress Learning Web Design
Eum nam autem aut est blanditiis aut ut et. Assumenda illo iure nihil sit ullam sequi sapiente doloribus dolorem. Est qui con
Design
7 min
The Realities And Myths Of Contrast And Color
Eum nam autem aut est blanditiis aut ut et. Assumenda illo iure nihil sit ullam sequi sapiente doloribus dolorem. Est qui con
Branding
9 min
UX Checklists For Interface Designers
Eum nam autem aut est blanditiis aut ut et. Assumenda illo iure nihil sit ullam sequi sapiente doloribus dolorem. Est qui con
Development
9 min
One Formula To Rule Them All: The ROI Of A Design System
Eum nam autem aut est blanditiis aut ut et. Assumenda illo iure nihil sit ullam sequi sapiente doloribus dolorem. Est qui con
Design
9 min
The Designer’s Guide to Figma
Eum nam autem aut est blanditiis aut ut et. Assumenda illo iure nihil sit ullam sequi sapiente doloribus dolorem. Est qui con
Branding
6 min
How to Unlock the Power of Design Systems
Eum nam autem aut est blanditiis aut ut et. Assumenda illo iure nihil sit ullam sequi sapiente doloribus dolorem. Est qui con
Branding
8 min
A Beginner’s Guide to UX Design
Eum nam autem aut est blanditiis aut ut et. Assumenda illo iure nihil sit ullam sequi sapiente doloribus dolorem. Est qui con
Branding
10 min
Designing Better Error Messages UX
Eum nam autem aut est blanditiis aut ut et. Assumenda illo iure nihil sit ullam sequi sapiente doloribus dolorem. Est qui con
Branding
9 min
UX Checklists For Interface Designers
Eum nam autem aut est blanditiis aut ut et. Assumenda illo iure nihil sit ullam sequi sapiente doloribus dolorem. Est qui con
Branding
6 min
How to Unlock the Power of Design Systems
Eum nam autem aut est blanditiis aut ut et. Assumenda illo iure nihil sit ullam sequi sapiente doloribus dolorem. Est qui con
Design
8 min
Understanding the CSS Grid Layout Module
Eum nam autem aut est blanditiis aut ut et. Assumenda illo iure nihil sit ullam sequi sapiente doloribus dolorem. Est qui con
Design
10 min
An Introduction To Context Propagation In JavaScript
Eum nam autem aut est blanditiis aut ut et. Assumenda illo iure nihil sit ullam sequi sapiente doloribus dolorem. Est qui con
Design
7 min
The Realities And Myths Of Contrast And Color
Eum nam autem aut est blanditiis aut ut et. Assumenda illo iure nihil sit ullam sequi sapiente doloribus dolorem. Est qui con
Design
9 min
The Designer’s Guide to Figma
Eum nam autem aut est blanditiis aut ut et. Assumenda illo iure nihil sit ullam sequi sapiente doloribus dolorem. Est qui con
Development
8 min
How Our Organization Improved Web Accessibility (Case Study)
Eum nam autem aut est blanditiis aut ut et. Assumenda illo iure nihil sit ullam sequi sapiente doloribus dolorem. Est qui con
Development
10 min
Everything Developers Must Know About Figma
Eum nam autem aut est blanditiis aut ut et. Assumenda illo iure nihil sit ullam sequi sapiente doloribus dolorem. Est qui con
Development
7 min
How To Improve And Measure Your Progress Learning Web Design
Eum nam autem aut est blanditiis aut ut et. Assumenda illo iure nihil sit ullam sequi sapiente doloribus dolorem. Est qui con
Development
9 min
One Formula To Rule Them All: The ROI Of A Design System
Eum nam autem aut est blanditiis aut ut et. Assumenda illo iure nihil sit ullam sequi sapiente doloribus dolorem. Est qui con
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